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Inbound Engine

From form to first call in minutes

Catch every hand-raise the moment it happens. Score, route and qualify before the buyer opens a second tab.

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Inbound Engine — Sondero

Example Agents for Better Inbound

Agents that turn every hand-raise into a meeting.

Inbound & Speed-to-Lead

Every form-fill scored, enriched and replied to in under five minutes. Next step already drafted in the CRM.

<5 min reply time

Demo Bot (24/7 Qualification)

Handles the first prospect questions after a form-fill until the first human touch. Always-on, never off-message.

Always-on demo

Self-Serve Trial Activation

Watches trial usage and triggers the right nudge: in-product, email or human. Trialers reach value before they go cold.

More trials activated

Inbound Lead Scoring

Top-funnel score that lives inside your CRM. Marketing knows what's hot before sales asks.

Scored live in CRM

Territory & Routing Engine

Every new lead routed to the right rep in under a minute by territory, account ownership and capacity.

Routed in 60 seconds

Step by Step

Scroll horizontally. Each step shows what the engine actually does at that moment.

Step 1

Attract Visitors

Ads, organic, paid search, partnerships. Journey captured from first touch, not just the form.

Step 2

Track Anonymous Behavior

RB2B and Trigify identify companies before they ever fill a form. High-fit accounts get flagged for proactive outreach.

Step 3

Capture Form Submission

Routes into HubSpot or your CMS. Spam filtered out, required fields kept minimal so conversion stays high.

Step 4

Enrich in 90 Seconds

Clay, Apollo, PDL, Crunchbase. Firmographics, technographics, funding stage, seniority — all on the record.

Step 5

Qualify with AI

OpenAI or Gemini scores the lead against your ICP rules. Hot, warm, cold. Rationale logged, not hidden.

Step 6

Route to Right Place

Hot leads to the right AE in real time. Warm to nurture. Cold to self-serve. No lead falls through.

Step 7

Notify Sales in Slack

AE gets a Slack ping with the enriched profile and a booking link. Response time drops to under 5 minutes.

Step 8

Measure & Attribute

Pipeline, meetings, deals — all attributed back to source, signal and rep. Dashboards refresh in real time.

Questions, answered.

How the Inbound Engine fits your stack, your data, and your compliance.

How does the Inbound Engine fit into our existing stack?

The Inbound Engine runs inside the tools you already use. It watches your existing forms, writes leads straight into your CRM (HubSpot or Attio), enriches them through Clay, Apollo, PDL and Crunchbase, and pings your sales team in Slack with a booking link. There is no new SaaS to buy, no new login, and nothing for your reps to learn.

Do we run the Inbound Engine ourselves, or does Sondero operate it for us?

The Inbound Engine is done-for-you. Sondero builds it against your ICP and routing rules, then operates and monitors it inside your own systems. It is not a self-service SaaS tool you log into and configure yourself. Your team keeps working in the CRM and Slack they already have, while qualification and routing happen in the background.

Is the Inbound Engine GDPR-compliant, and where does our data live?

The Inbound Engine is set up to match your compliance requirements. When you need strict data residency, it can run entirely on German and EU infrastructure. Where you are open to a model provider outside the EU, that step runs under a data-processing agreement with no training on your data. An AVV is ready to sign, GDPR documentation is included, and the working data stays inside your own systems.

Will the AI misqualify our leads?

The Inbound Engine scores each lead against the ICP rules you define, using OpenAI or Gemini, and it logs the reasoning behind every decision. Nothing sits in a hidden black box, so you can see why a lead was marked hot or held back and adjust the rules. Your team keeps final control over who gets routed and booked.

What does the Inbound Engine need from us to get started?

The Inbound Engine needs three things from you: your web forms, your ICP rules, and your CRM with its routing logic. With those in place, Sondero wires up the identification, enrichment and qualification against a signed-off spec. The first working version is typically live in about two weeks.

How is this different from just using ChatGPT to qualify leads?

The Inbound Engine runs on your live traffic and CRM data. It identifies anonymous high-fit visitors through RB2B and Trigify before they fill a form, spam-filters and enriches every submission, and routes qualified leads to the right AE automatically, monitored inside your real sales workflow. A ChatGPT prompt qualifies one lead you paste in; the engine catches and routes every hand-raise on its own.